Breyers® Official Rules

NO PURCHASE NECESSARY. OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND DISTRICT OF COLUMBIA, 18 OR OVER. INTERNET ACCESS REQUIRED.

1. Sweepstakes Period: The Dreamy Hollywood Sweepstakes (the "Sweepstakes") begins at 12:00 p.m. Eastern Time ("ET") (noon) on May 13, 2009 and ends at 12:00 p.m. ET (noon) on September 30, 2009 (the "Sweepstakes Period").

2. Three Ways To Enter: ONE: Online (No Purchase Necessary): During the Sweepstakes Period, visit www.smoothanddreamy.com (the "Entry Site"), click on the Sweepstakes link and fill in all required information for one (1) entry into the Sweepstakes. All entries must be completed and submitted by 12:00 p.m. ET on September 30, 2009, to be eligible for the Sweepstakes. TWO: Via DIRECTV: Beginning 6:00 a.m. ET on July 20, 2009 through 6:00 a.m. ET on July 27, 2009, if you are a DIRECTV subscriber and the Authorized Account Holder, to receive one (1) entry, turn your TV to Channel 116 and follow the prompts to submit your entry. All DIRECTV entries must be completed by 6:00 a.m. ET on July 27, 2009. THREE: Via DISH Network L.L.C. ("DISH Network): Beginning 12:01 a.m. ET on July 16, 2009 through 11:59 p.m. ET on July 31, 2009, if you are a DISH Network subscriber and the Authorized Account Holder, to receive one (1) entry, turn your TV to Channel 99 and follow the prompts to submit your entry. All DISH Network entries must be completed by 11:59 p.m. ET on July 31, 2009. Limit one (1) entry per person per email address for the entire Sweepstakes Period, regardless of method of entry. All entries must be complete to be eligible. All entries become property of the Sponsor and will not be returned. Normal Internet access phone/usage/subscription access charges imposed by your on-line/DIRECTV/DISH Network service provider will apply.

3. Eligibility: Open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older as of date of entry. Employees of Conopco, Inc., d/b/a Unilever (the "Sponsor"), Don Jagoda Associates, Inc. (the "Administrator"), Brightline Partners, LLC, DIRECTV, DISH Network, their respective affiliates, parents, subsidiaries, divisions, suppliers, distributors and advertising, promotional and judging agencies, and its affiliates and each of their respective employees, shareholders, directors, officers, members, assigns and agents and their immediate family members and/or those living in the same household of each are not eligible to participate or win.

4. Random Drawing: The winners will be selected in a random drawing on or about October 14, 2009, from among all eligible entries received. The random drawing will be conducted by the Administrator, an independent judging organization whose decisions are final on all matters relating to the Sweepstakes. The odds of winning a prize will depend on the number of eligible entries received.

5. Prizes and Approximate Retail Values ("ARV"): Grand Prize (1): A 8-day/7-night trip for four (4) to Burbank, CA. Grand Prize includes round-trip coach-class air transportation from the major United States airport nearest to Grand Prize winner’s home, 7-nights Sponsor-selected hotel accommodations (based on quad occupancy), $5,000 spending money (awarded as a check), four (4) passes for an exclusive and private Warner Bros. Studio Deluxe VIP Tour (minimum age requirement for tour is 8 years old) which includes a Sponsor-selected customized and personalized experience at the Warner Bros. Studio, Sponsor-selected licensed products and a year’s supply of Breyers Smooth & Dreamy Ice Cream (awarded as 15 product coupons) (ARV: $13,350.00). In the event the Grand Prize winner lives within a 150-mile radius of destination city, round-trip ground transportation will be provided in lieu of air transportation and no additional compensation will be provided. First Prize (112 total): Winners will be randomly selected to win one of the Sponsor-selected licensed Gone With The Wind collectibles below and a six (6) month supply of Breyers Smooth & Dreamy Ice Cream (awarded as 8 product coupons) with the max ARV of $5.99 each coupon (total coupon ARV $47.92). Limit of one prize per person/email address. The total ARV of all prizes is $24,695.22.

First Prize Description ARV
(excluding total coupon ARV)
Quantity
Gone With The Wind Framed Print $39.99 12
Gone With The Wind Collectible min $39.99 - max $129.00 10
Gone With The Wind Film Cell Art min $30.00 - max $120.00 10
Gone With The Wind Figurine $95.00 10
Gone With The Wind Doll $89.95 10
Gone With The Wind Standee $34.95 10
Gone With The Wind Clock $27.99 10
Gone With The Wind 2010 Calendar $14.99 10
Gone With The Wind Tin Sign $12.99 10
Gone With The Wind Movie Poster Mug $12.99 10
Gone With The Wind Poster $12.00 10

6. General Rules: Potential Grand Prize winner will be notified by phone/email. Potential Grand Prize winner (or parent/legal guardian if Grand Prize winner is a minor in his/her state of residence) will then be required to sign and return an Affidavit of Eligibility and liability/publicity release (except where prohibited by law) within ten (10) days (including weekends) of notification attempt or the prize will be forfeited and alternate Grand Prize winner may be determined. Affidavit package will be mailed via Priority Mail or sent via email. Sponsor is not responsible if the Warner Bros. Studio Deluxe VIP Tour is postponed or cancelled after ticketing of prize for any reason, in whole or in part. In such event, Grand Prize winner will receive remainder of the prize with no compensation paid in lieu of Warner Bros. Studio Deluxe VIP Tour ticket portion of prize. Airline carrier's regulations and conditions apply. Trips may not be combined with any other offer and travel may not qualify for frequent flyer miles. Grand Prize Winner and his/her respective travel companions must travel together on the same itinerary. Travel companions of Grand Prize winner (or parent/legal guardian if a travel companion is a minor) will be required to execute a Release of Liability/Publicity Release (where legal) prior to departure. Travel companions must be at least 8 years of age or older to take the Warner Bros. Studio Deluxe VIP Tour. If Grand Prize winner decides not to participate in Warner Bros. Studio Deluxe VIP Tour or if guest(s) of Grand Prize winner are under 8 years of age and winner cannot make other arrangements for those guests, Grand Prize winner will only receive remainder of the prize with no compensation paid in lieu of the Warner Bros. Studio Deluxe VIP Tour. Grand Prize Winner and travel companions must possess valid travel documents (i.e., valid photo ID, etc.) in order to travel. All Grand Prize travel must be completed from within one year from the date awarded; dates of departure and return and destination location are subject to change. Seat selection and timing of trip subject to availability and confirmation of reservations. No refunds or credit for changes are allowed. All other expenses and costs, not expressly listed above, including, but not limited to, taxes, tips, entertainment, and transfers, are Grand Prize winner's sole responsibility. Return of prize/prize notification as undeliverable may result in disqualification and alternate selection. No substitution or transfer of prizes is permitted except at the sole discretion of the Sponsor who reserves the right to substitute a prize (or portion of prize) of equal or greater value in the event the prize is unavailable. All federal, state and local taxes are the sole responsibility of winner (or the parent/guardian if winner is a minor in his/her state of residence), if applicable. Winners and all entrants, as a condition of entry into the Sweepstakes, agree to release and hold harmless Sponsor, Administrator, Brightline Partners, LLC, DIRECTV, DISH Network, each of their respective agencies, parents, subsidiaries, affiliates and each of their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development and execution of the Sweepstakes (collectively the "Released Parties") from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an entry or otherwise participating in any aspect of the Sweepstakes, the receipt, ownership or use of prize awarded or any typographical or other error in these Official Rules or the announcement of offering of the prizes. Winner assumes all liability for any injury or damage caused, or claimed to be caused by participation in this Sweepstakes or use or redemption of prize. Acceptance of prize constitutes permission to use winner’s name, likeness, photograph and any video footage taken (as applicable) for promotional purposes (including any possible public relations opportunities) without further compensation except where prohibited by law. By entering, entrant accepts and agrees to be bound by these Official Rules. In the event of a dispute as to the identity of an entrant, the authorized account holder of the email address, DIRECTV subscription or DISH Network subscription used to enter will be deemed to be the entrant. "Authorized account holder" of an email address is defined as the natural person who is assigned to an email address by an Internet Access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. "Authorized account holder" of a DIRECTV subscription is the natural person in whose name the account has been issued and to whom services are billed. "Authorized account holder" of a DISH Network subscription is the natural person in whose name the account has been issued and to whom services are billed. The Sponsor reserves the right, in its sole discretion, to cancel, modify or suspend the online, DIRECTV and/or DISH Network portion(s) of the Sweepstakes if it is not capable of running as planned, including, but not limited to, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures or any other problems beyond the control of the Sponsor and conduct the drawing from among all eligible online, DIRECTV and/or DISH Network entries received prior to cancellation. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Sweepstakes or Entry Site; violates the Official Rules; acts in an unsportsmanlike or disruptive manner; or acts with intent to annoy, abuse, threaten or harass any other person. The Released Parties are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or utilized in the Sweepstakes which may limit the ability to participate, or by any human error which may occur in the processing of the entries in the Sweepstakes. Entries generated by script or bot are not eligible. Void where prohibited and subject to all federal, state and local laws. As a condition of entering the Sweepstakes, entrant (or parent/legal guardian if entrant is a minor in his/her state of residence) agrees that: 1) under no circumstance will entrant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with the Sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event will entrant be entitled to receive attorneys fees or other legal costs.

7. Winners List: For the names of the Winners, available after November 30, 2009, send a stamped, self-addressed envelope by December 31, 2009, to: The Hollywood Dream Trip Sweepstakes, P.O Box 7999, Melville, NY 11775-7999.

8. Sponsor/ Administrator: The Sponsor of the Sweepstakes is Conopco, Inc., d/b/a Unilever, 800 Sylvan Ave., Englewood Cliffs, NJ 07632. The Administrator of the Sweepstakes is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.

DIRECTV and DISH Network have not offered or sponsored the Sweepstakes in any way.